Blog Posts

Why Social Media Insights Matter in Music

Social Media plays a vital role in the music industry, especially today when the Pandemic has drove most people’s interactions towards online platforms such as Tiktok. Most forms of music consumption involve multiple people; friends, family members, and strangers on the internet can influence what people are currently listening to. Even if you prefer to […]

Velocity vs. Endurance in Music: A Quantitative Analysis

The visualization above illustrates the relationship of a track’s max weekly velocity vs the amount of days it spends on the Spotify Top 200 weekly chart. The pattern is quite interesting and there’s alot of insights to unpack in just one graph; to avoid rabbitholes I will focus on the group of songs that indicate […]

The Importance of Outliers in the Music Industry

In statistics, an outlier is a data point that differs significantly from other observations. An outlier may be due to variability in the measurement or it may indicate experimental error; the latter are sometimes excluded from the data set. So the type of data should always be taken into consideration when deciding whether to keep […]

Is Rock Dead?

Green dots represent artists who are active on Tiktok Red dots represent artists who are only active on Twitter and Instagram In my last article, I teamed up with Neil Cartwright (The Artist Network) to explore the artist growth funnel and analyze the relationship between an artist’s Spotify followers and their social channels. Using historic […]